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There are all sorts of reasons why a client might not respond in a timely manner. Maybe their accounts team has told them that if they’re going to proceed with you, then they need to come up with cost-savings in other areas. Maybe they’re awaiting sign-off from their manager. It could also be that they’ve discussed your impending projects with their colleagues and have identified a couple of potential roadblocks. In fact, this HubSpot email marketing report shows that 40 percent of consumers have at least 50 unread emails in their inbox at any given time – yikes! There is every chance that your email has been lost in their inbox among the seemingly endless sea of unread emails.Ĥ0 percent of consumers have at least 50 unread emails in their inbox. Remember that no matter how excited a client is to work with you, they’ve also probably got 1,001 other things going on and for many of us it is a constant struggle to reach ‘inbox zero’. Not receiving a response from a new client is unnerving to say the least, especially when you’re a customer-centric organization. How often should you send a follow-up email and how many should you send?Ĩ Email follow-up templates for every situation How long should you wait for a response before following up? 4 Things to consider before sending a follow-up email